Pop artist Malvika has released her latest single, “Be Or Be Seen?”, from her newest EP, Online/IRL. The track is now available on all major digital music platforms. “Be Or Be Seen?” showcases Malvika’s signature pop style, combining catchy melodies with lyrics that explore the balance between online life and real-world experiences. Fans can stream or download the single from all major digital stores.

BEHIND THE SCENES, LET’S KNOW MORE ABOUT THE ARTIST: Born and raised in Los Angeles with Indian roots, Malvika’s creative life has long existed at the intersection of cultures, visibility, and performance. She first gained recognition through fashion and social media, building a global audience of over 200,000 followers and amassing hundreds of millions of views across platforms. Technology became both a powerful tool and an ever- present environment — enabling opportunity while subtly reshaping identity.

“Be or Be Seen?“ reflects Malvika’s inner dialogue about the tension between visibility and artistic truth. “I kept asking myself whether I wanted to keep doing what made me more visible, or allow myself to express from truth and just be,” she explains.

The songs that follow unfold as emotional responses to that question. Love Is a Game delves into vulnerability, mixed signals, and the illusions of love, capturing the experience of losing oneself in emotion. High Note examines the pursuit of approval and success, informed by her upbringing in an immigrant household where achievement often represented safety. Spiraling captures the breaking point of constant pressure, burnout, and internal unraveling under scrutiny. The EP culminates with ICONIC, inspired by Malvika’s experiences around Paris Fashion Week, representing a return to self-authorship and choosing inner conviction over external approval.

Malvika’s sonic storytelling is rooted in two early influences. As a third-generation Bharatanatyam dancer, she learned to convey emotion through rhythm, structure, and timing. In college, she honed her narrative precision while working as a writing consultant. These foundations shape her genre-blending sound, where contemporary pop, R&B, and hip-hop naturally coexist with Indian instrumentation and storytelling traditions.

With Online/IRL, Malvika positions herself as a narrative-driven voice in global pop — fashion-literate yet introspective, contemporary yet grounded. Rather than asking listeners to leave the digital world behind, the EP questions how to navigate it without losing oneself. Online/IRL is available now on all major digital music platforms.

Don’t miss it!

Listen now (Malvika – Be Or Be Seen?) from our Pop playlist below: